Whether or not your data is already shared publicly, you’ve likely considered the pros and cons of doing so. With transparency comes the reality that your stakeholders may ask questions to gain a better understanding of the challenges and decisions your organization faces, or worse, make assumptions that may not be based in fact – and this can and does happen, whether or not your data is currently being published.
And while sharing data may lead to a few potentially difficult conversations or misunderstandings about why your organization makes certain decisions or operates in a certain way, it also gives you open access to clear, concrete data that you can use help dispel myths or rumors, and pave the way for honest dialogue, enabling you to build trust within your community and rally supporters to your cause.