The Adopter Experience: A Guide to Increasing Adoptions
22May’25
The Adopter Experience: A Guide to Increasing Adoptions
Webinar Recap
In this dynamic webinar, five animal welfare experts shared proven, data-driven strategies to increase pet adoptions and ease the overcrowding crisis in shelters and rescues. We explored how to attract more adopters, make lasting matches, and provide post-adoption support that keeps pets in homes.
Attendees gained valuable insights into the full adopter journey, from first online search to stepping into a shelter, and left with practical, actionable tips to improve the experience at every step. The conversation emphasized how small changes in communication, environment, and support systems can make a big impact on adoption outcomes.
Panelists:
Stephanie Filer, Shelter Animals Count
April Huntsman, Adopt-a-Pet
Courtney Suthoff, Hill’s Pet Nutrition
Amanda Foster, Human Animal Support Services (HASS)
Lindsay Hamrick, Humane World for Animals
Key Takeaways:
- +The more hours your shelter is open, the more adoptions you’ll complete. Over 55% of adoptions happen between 5 and 8 PM, so keeping your shelter open during evening hours and weekends can significantly increase your adoption numbers.(This analysis provided by ShelterLuv)
- +Most adoption events are concentrated in the summer, but the highest rate of adoptions actually occur in November and December. Consider shifting event strategies to maximize impact during these peak months.
- +Every adoptable animal needs at least 4-7 quality photos, according to Adopt-a-Pet. Start with a portrait, then include a full body shot, one with a person or other animal, and one that captures personality to create a well-rounded profile.
- +The current national adoption conversion rate is 31%, which highlights the need for excellent customer service. With average wait times still around an hour, creating a smooth and welcoming experience is critical.
- +When potential adopters leave without a pet, most don’t come back. Make the first visit count with helpful staff, efficient processes, and engaging environments.
- +People with annual incomes under $75,000 are significantly less likely to adopt, making it essential to consider equity and access in adoption programs.
- +Avoid calling your paperwork an “application.”It’srecommended to use friendlier terms like “adoption form” to make the process feel more welcoming.
- +Label pets as “Sponsored” rather than “Free” or “$0.” Even if they’re not sponsored by an individual, framing the adoption fee as covered by the organization helps remove stigma and adds perceived value.
Watch the Conversation:
